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You and I know that the use of totally free and discount coupons is a fantastic way to get far more out of our cash. Smart consumers and loyal clients can attest to the large savings provided by clipping paper coupons or printing web and email provides. In a recession, particularly, businesses supply discounts all over the place to try to maintain sales at the pre-recession levels. And opportunist shoppers get out there and get significantly more for less with coupons.

But in this age of “going green” and paperless technologies, you can now expand your frugal living to your cell phone with the use of Mobile Coupons. Text coupons provide up-to-date, location-specific discounts and offers for the goods and services you might already be buying or itching to try- just like tradition coupons with out the wasted ink and paper.

For customers, text coupons are an easy way to save.  Instead of clipping and then forgetting paper coupons, text coupons come right to your mobile phone – you just show the retailer your phone when you are ready to redeem, no toting or printing.  If you are a organization owner text advertising offers you a 95% read rate and an average response rate of 10+%.

There is now an cost-effective and charitable way to reap the benefits text advertising has to offer. A new trend known as “trigger marketing” programs have emerged and promise to be a excellent new way to save customers cash, assist companies advertise, and raise cash for charity all whilst going green with SMS text marketing.

According to Wikipedia “Cause Advertising or cause-related marketing is a sort of advertising involving the cooperative efforts of a “for profit” organization and a non-profit organization resulting in mutual benefit. The term is occasionally employed far more broadly and normally to refer to any type of advertising effort for social and other charitable causes, such as in-house marketing efforts by non-profit organizations. Trigger Advertising differs from corporate giving (philanthropy) as the latter normally involves a specific donation that is tax deductible, even though cause marketing is a advertising relationship not based entirely on a monetary donation.”

Whether or not you are a company trying to stay in front of current clients and broaden your customer base, a charity attempting to raise funds, or a consumer who wants to save money there is a new trigger marketing program known as SendSavings that is a win, win, win or everyone who gets involved.

Why are folks so excited about trigger advertising programs such as SendSavings? With the slackening economy, corporate companies are scaling back on charitable contributions that aid aid fund raising efforts and customers are spending less dollars and making use of coupons much more and more. SendSavings creates a fundraising channel for nonprofits that lets advertisers reach their supporters in exchange for donations.  Charities raise funds, advertisers get their message out, and supporters save money. All with the added benefit of cutting out paper, transportation pollution and cutting back on ink utilized to print the coupons that are caused by standard print advertising.